2017 GDUSA American Web Design Award

2017 GDUSA American Web Design Award

2017 GDUSA Magazine American Web Design Award for redbarkdesign

From the Red Bark Design website: Tucson’s Red Bark Design’s landscape architectural services challenge the conventional idea of landscape design. Owner and landscape designer Darbi Davis works with homeowners, contractors and business owners to create distinctive outdoor spaces throughout the Old Pueblo. From urban courtyard gardens and residential properties to large commercial projects, you can count on Red Bark Design projects to always be locally and regionally sensitive.

What is a Multi Site and Do You Need One?

What is a Multi Site and Do You Need One?

What is a multi site in WordPress? Will it benefit your business or personal website?

Let’s say you have a main website consisting of artwork you’ve collected all over the globe. You don’t want the focus of the website to be the selling of these items, but you do want an e-commerce shop. The main site would have a WordPress install for the shop, which would allow a seamless navigation from site to site. That’s where a multi-site option comes into play.

A great example is the BBC America website, which runs a WordPress main website but has separate “mini” websites for all of its shows. Each “mini” website feeds off of the one WordPress install.

Interested in exploring a multi site for your business? Contact us for more information!

Website Speed Testing

Website Speed Testing

Along with SEO, image optimization, and content management, website load time is just as important to improving your website. Visitors to your website have a short attention span and not only want the information they are looking for at their fingertips, but they want it fast.

What happens when they can’t get information in a timely manner? They leave your website…disappointed.

Below are some interesting facts about “page abandonment” and load time according to sitepoint:

  • 8% of potential buyers cite extremely slow loading web pages as the primary reason for abandoning their purchase.
  • Over 75% of online customers opted for a competitor’s site instead of suffering inordinate delays at peak traffic time.
  • If page load time is 3 seconds or more, 57% of your website visitors will abandon your page.
  • 75% of users exit within 4 seconds.
  • When compared to business websites that load in 1 second, websites that load in 3 seconds experience a 50% higher bounce rate, 22% fewer page views, and, most significantly, 22% fewer conversions.

Not to worry – there are plenty of tools to help test your website speed load time, and they are quite fun tools to use!

GT Metrix scores your website using graphics and load times within various locations across the globe. You can even download your results to a handy PDF.

WebPage Test offers your website a grade much like being tested in school: A – F. You can even watch a slow-motion load time of your homepage and view the statistics based on that load time.

Use these tools and consider the results when optimizing your website.

What Exactly is Bounce Rate?

What Exactly is Bounce Rate?

We often hear about “bounce rate” when analyzing website traffic, but the term is often misleading or confusing. Is bounce rate good or bad? What should my bounce rate be? What does the term even mean?

Bounce rate, not to be confused with exit rate, refers to the percentage of single-page sessions or sessions in which a person leaves your site from the entrance page without interacting with that page. An instance may be someone who visits your site and leaves immediately because of a slow-loading homepage. Or that person may have found the information they needed and promptly left.

So how is bounce rate good (low) and bad (high)? It is “measured” in percentage with a higher bounce rate being bad and a lower bounce rate being better. One reason it could be high is that you might be acquiring the wrong kind of traffic to your site. Or you might be acquiring the right kind of traffic. Confused about the good and bad?

Think about it…if you’re giving your customers all the information they need on the homepage, what incentive is there for them to navigate the rest of the website? We juggle between giving too much information and not enough, but it’s important to keep our customers or clients engaged.

So how can we avoid a high bounce rate? A few simple steps are to keep your website load-time down, which means optimizing your images, fixing any broken links, avoiding pop-ups. Another way is to think wisely about your design – do you have too many banner ads? Is your copy in white over a dark background? Is your site mobile-friendly? These things can affect how long someone stays on your site before leaving.

To read more tips and tricks, and because I don’t want a high bounce rate for this post (!), click to read the article called “Reduce Bounce Rate :20 Things to Consider.”

We often hear about “bounce rate” when analyzing website traffic, but the term is often misleading or confusing. Is bounce rate good or bad? What should my bounce rate be? What does the term even mean?

Bounce rate, not to be confused with exit rate, refers to the percentage of single-page sessions or sessions in which a person leaves your site from the entrance page without interacting with that page. An instance may be someone who visits your site and leaves immediately because of a slow-loading homepage. Or that person may have found the information they needed and promptly left.

So how is bounce rate good (low) and bad (high)? It is “measured” in percentage with a higher bounce rate being bad and a lower bounce rate being better. One reason it could be high is that you might be acquiring the wrong kind of traffic to your site. Or you might be acquiring the right kind of traffic. Confused about the good and bad?

Think about it…if you’re giving your customers all the information they need on the homepage, what incentive is there for them to navigate the rest of the website? We juggle between giving too much information and not enough, but it’s important to keep our customers or clients engaged.

So how can we avoid a high bounce rate? A few simple steps are to keep your website load-time down, which means optimizing your images, fixing any broken links, avoiding pop-ups. Another way is to think wisely about your design – do you have too many banner ads? Is your copy in white over a dark background? Is your site mobile-friendly? These things can affect how long someone stays on your site before leaving.

To read more tips and tricks, and because I don’t want a high bounce rate for this post (!), click to read the article called “Reduce Bounce Rate :20 Things to Consider.”

Why You Need a Website for Your Business

Why You Need a Website for Your Business

In this age of social media becoming more of a marketing tool, is it wise to have a website for your business? The answer, of course, is yes. Social media is everywhere and accessible to everyone, but you don’t own your content within those channels. Your website is your credibility for what you do, what you want to sell, and how to present yourself to current and potential customers.

Clients tend to waver back and forth as to whether or not it’s worth the time and money to have a website designed. I often tell them to think of a website as their home base. When they use social media, it’s wise to always link back to their website. This home base lends to the credibility that you’re not just some fly-by-night company with no credentials. A website shows your public that you do exist – providing contact information, examples of work, or even downloads. As a matter of fact, a high percentage of potential customers check a company’s website before doing any business with them.

A website helps in Google search rankings. Let’s face it – everyone talks about wanting to be on the first page of a Google search page, but who actually spends the time trying to meet the criteria? Is it even possible? I tell my clients that I can only give them the tools to help with SEO. With Google’s ever changing algorithm, it may be next to impossible. The key is to create the juiciest content – using keywords, credible links, quality over quantity content.

The most important thing to consider when you are thinking about a website – (insert self-promotion here) – is to hire a website specialist who knows the tools, has the knowledge and creativity, and the ability to educate you, the client, on the best approach to creating your home base. With the thousands of online options available including hosting packages, website themes, website plugins, etc., how does one navigate through the sea of website design?

The answer is simple…contact 26point2designs…we’ll help you navigate the website waters!

In this age of social media becoming more of a marketing tool, is it wise to have a website for your business? The answer, of course, is yes. Social media is everywhere and accessible to everyone, but you don’t own your content within those channels. Your website is your credibility for what you do, what you want to sell, and how to present yourself to current and potential customers.

Clients tend to waver back and forth as to whether or not it’s worth the time and money to have a website designed. I often tell them to think of a website as their home base. When they use social media, it’s wise to always link back to their website. This home base lends to the credibility that you’re not just some fly-by-night company with no credentials. A website shows your public that you do exist – providing contact information, examples of work, or even downloads. As a matter of fact, a high percentage of potential customers check a company’s website before doing any business with them.

unblock_websitesA website helps in Google search rankings. Let’s face it – everyone talks about wanting to be on the first page of a Google search page, but who actually spends the time trying to meet the criteria? Is it even possible? I tell my clients that I can only give them the tools to help with SEO. With Google’s ever changing algorithm, it may be next to impossible. The key is to create the juiciest content – using keywords, credible links, quality over quantity content.

The most important thing to consider when you are thinking about a website – (insert self-promotion here) – is to hire a website specialist who knows the tools, has the knowledge and creativity, and the ability to educate you, the client, on the best approach to creating your home base. With the thousands of online options available including hosting packages, website themes, website plugins, etc., how does one navigate through the sea of website design?

The answer is simple…contact 26point2designs…we’ll help you navigate the website waters!

The Power of Online Resources

The Power of Online Resources

I love it when I run into a problem when designing a website but can find a quick solution online! I’m not very patient when it comes to wanting to figure out a problem and having a hard time finding a solution. I need to realize that I can’t be expected to know everything – just where to go when I’m in a rut.

That’s where online tools and resources come in – from color scheme pickers, responsive design tools or free fonts! Here are a few of my favorite resources and life-savers:

Shorten your URL link with Bitly

The Ultimate Color Gradient generator, Colorzilla

Who doesn’t LOVE free fonts? Fontsquirrel

See how your responsive design looks across multiple devices with Studiopress Mobile Responsive Design Testing