What is a Multi Site and Do You Need One?

What is a Multi Site and Do You Need One?

What is a multi site in WordPress? Will it benefit your business or personal website?

Let’s say you have a main website consisting of artwork you’ve collected all over the globe. You don’t want the focus of the website to be the selling of these items, but you do want an e-commerce shop. The main site would have a WordPress install for the shop, which would allow a seamless navigation from site to site. That’s where a multi-site option comes into play.

A great example is the BBC America website, which runs a WordPress main website but has separate “mini” websites for all of its shows. Each “mini” website feeds off of the one WordPress install.

Interested in exploring a multi site for your business? Contact us for more information!

Why logo formats matter

Why logo formats matter

Logo formats DO matter! Too often I encounter clients who don’t have access to their original logo. They resort to downloading their logo from the web to use in print. Web and print versions are completely different and it’s best to be informed of when and where to use the right version.

Raster vs. Vector: So which is which? Why can’t you use your jpg logo on a large printed banner? I know it can be complicated to understand the difference, but think of “raster” as building blocks of color or pixels. When those blocks are enlarged, they lose resolution and become pixelated. As you continue to enlarge your logo, those blocks continue to lose pixelation, and now your logo starts to become a blur of color, and no pair of reading glasses will help with that! With a vector format, your logo has been created using lines and curves, not pixels. Now when your logo is enlarged or made smaller, no resolution has been lost because those lines proportionally resize without a loss of resolution.

This post is just an introduction of formats to help give a better understanding of why it’s important to know why logo formats matter.

Website Speed Testing

Website Speed Testing

Along with SEO, image optimization, and content management, website load time is just as important to improving your website. Visitors to your website have a short attention span and not only want the information they are looking for at their fingertips, but they want it fast.

What happens when they can’t get information in a timely manner? They leave your website…disappointed.

Below are some interesting facts about “page abandonment” and load time according to sitepoint:

  • 8% of potential buyers cite extremely slow loading web pages as the primary reason for abandoning their purchase.
  • Over 75% of online customers opted for a competitor’s site instead of suffering inordinate delays at peak traffic time.
  • If page load time is 3 seconds or more, 57% of your website visitors will abandon your page.
  • 75% of users exit within 4 seconds.
  • When compared to business websites that load in 1 second, websites that load in 3 seconds experience a 50% higher bounce rate, 22% fewer page views, and, most significantly, 22% fewer conversions.

Not to worry – there are plenty of tools to help test your website speed load time, and they are quite fun tools to use!

GT Metrix scores your website using graphics and load times within various locations across the globe. You can even download your results to a handy PDF.

WebPage Test offers your website a grade much like being tested in school: A – F. You can even watch a slow-motion load time of your homepage and view the statistics based on that load time.

Use these tools and consider the results when optimizing your website.

Traits You Need to Become More Influential

Traits You Need to Become More Influential

We all want to make a difference in the world and feel better in doing so. What makes that so difficult is figuring out how to be the best at everything you do. Is that even possible?

What I think is possible is developing traits to help you become a better person, and the same holds true in your profession. When I create a logo, I don’t expect myself to come up with the perfect design on the first time. It takes patience, thought, skill and time…things I seem to have a lack of from time to time. I know that the logo I am creating needs to mesh with the client, their vision and their branding. It needs to be influential, but in order to be influential, I need to possess those traits. In order to be that influence, I need to do better or at least pretend I’m doing better!

2014 is the year I’m becoming more proactive – from networking to public speaking to my presentation about my work. These things don’t come easy to me, but with practice, I can be better and become more influential. Some simple traits include kindness, balancing, and preparation. Find ways you can become more influential in your daily life, your hobbies (mine is running…duh!) and career.

The Power of Online Resources

The Power of Online Resources

I love it when I run into a problem when designing a website but can find a quick solution online! I’m not very patient when it comes to wanting to figure out a problem and having a hard time finding a solution. I need to realize that I can’t be expected to know everything – just where to go when I’m in a rut.

That’s where online tools and resources come in – from color scheme pickers, responsive design tools or free fonts! Here are a few of my favorite resources and life-savers:

Shorten your URL link with Bitly

The Ultimate Color Gradient generator, Colorzilla

Who doesn’t LOVE free fonts? Fontsquirrel

See how your responsive design looks across multiple devices with Studiopress Mobile Responsive Design Testing

The Number 10

The Number 10

2014 marks the 10th year I’ve been designing, the 10th year I’ve been running, and the 10th half-marathon in Tucson, Arizona I will be completing next month!

I had the opportunity last year to sit with a client, astrologist Catherine Baskett, and learn about my birth chart. The thing that hit a cord with me was that 2014 was going to start to “pick up” and be a time for “completion” or resolution.  I’m going to be seeing significant changes in my career and relationships this year, but little did I know at the time how significant one number would make an impact as well.

According to Plato, “Numbers are the highest degree of knowledge. It is knowledge itself.”  And Pythagoras believed that numbers had magical powers and souls. In Buddhism, the number 10 is one of the most important compilations as well as number 3 (my favorite number). In addition, the number 10 and its connections are very significant: http://mysticalnumbers.com/number-10.

How interesting it is that Capricorn is the 10th sign of the zodiac (I’m a Capricorn)! I have a lot to think about, but here’s to 10 more!