Why You Need a Website for Your Business

Why You Need a Website for Your Business

In this age of social media becoming more of a marketing tool, is it wise to have a website for your business? The answer, of course, is yes. Social media is everywhere and accessible to everyone, but you don’t own your content within those channels. Your website is your credibility for what you do, what you want to sell, and how to present yourself to current and potential customers.

Clients tend to waver back and forth as to whether or not it’s worth the time and money to have a website designed. I often tell them to think of a website as their home base. When they use social media, it’s wise to always link back to their website. This home base lends to the credibility that you’re not just some fly-by-night company with no credentials. A website shows your public that you do exist – providing contact information, examples of work, or even downloads. As a matter of fact, a high percentage of potential customers check a company’s website before doing any business with them.

A website helps in Google search rankings. Let’s face it – everyone talks about wanting to be on the first page of a Google search page, but who actually spends the time trying to meet the criteria? Is it even possible? I tell my clients that I can only give them the tools to help with SEO. With Google’s ever changing algorithm, it may be next to impossible. The key is to create the juiciest content – using keywords, credible links, quality over quantity content.

The most important thing to consider when you are thinking about a website – (insert self-promotion here) – is to hire a website specialist who knows the tools, has the knowledge and creativity, and the ability to educate you, the client, on the best approach to creating your home base. With the thousands of online options available including hosting packages, website themes, website plugins, etc., how does one navigate through the sea of website design?

The answer is simple…contact 26point2designs…we’ll help you navigate the website waters!

In this age of social media becoming more of a marketing tool, is it wise to have a website for your business? The answer, of course, is yes. Social media is everywhere and accessible to everyone, but you don’t own your content within those channels. Your website is your credibility for what you do, what you want to sell, and how to present yourself to current and potential customers.

Clients tend to waver back and forth as to whether or not it’s worth the time and money to have a website designed. I often tell them to think of a website as their home base. When they use social media, it’s wise to always link back to their website. This home base lends to the credibility that you’re not just some fly-by-night company with no credentials. A website shows your public that you do exist – providing contact information, examples of work, or even downloads. As a matter of fact, a high percentage of potential customers check a company’s website before doing any business with them.

unblock_websitesA website helps in Google search rankings. Let’s face it – everyone talks about wanting to be on the first page of a Google search page, but who actually spends the time trying to meet the criteria? Is it even possible? I tell my clients that I can only give them the tools to help with SEO. With Google’s ever changing algorithm, it may be next to impossible. The key is to create the juiciest content – using keywords, credible links, quality over quantity content.

The most important thing to consider when you are thinking about a website – (insert self-promotion here) – is to hire a website specialist who knows the tools, has the knowledge and creativity, and the ability to educate you, the client, on the best approach to creating your home base. With the thousands of online options available including hosting packages, website themes, website plugins, etc., how does one navigate through the sea of website design?

The answer is simple…contact 26point2designs…we’ll help you navigate the website waters!

Traits You Need to Become More Influential

Traits You Need to Become More Influential

We all want to make a difference in the world and feel better in doing so. What makes that so difficult is figuring out how to be the best at everything you do. Is that even possible?

What I think is possible is developing traits to help you become a better person, and the same holds true in your profession. When I create a logo, I don’t expect myself to come up with the perfect design on the first time. It takes patience, thought, skill and time…things I seem to have a lack of from time to time. I know that the logo I am creating needs to mesh with the client, their vision and their branding. It needs to be influential, but in order to be influential, I need to possess those traits. In order to be that influence, I need to do better or at least pretend I’m doing better!

2014 is the year I’m becoming more proactive – from networking to public speaking to my presentation about my work. These things don’t come easy to me, but with practice, I can be better and become more influential. Some simple traits include kindness, balancing, and preparation. Find ways you can become more influential in your daily life, your hobbies (mine is running…duh!) and career.

The Power of Online Resources

The Power of Online Resources

I love it when I run into a problem when designing a website but can find a quick solution online! I’m not very patient when it comes to wanting to figure out a problem and having a hard time finding a solution. I need to realize that I can’t be expected to know everything – just where to go when I’m in a rut.

That’s where online tools and resources come in – from color scheme pickers, responsive design tools or free fonts! Here are a few of my favorite resources and life-savers:

Shorten your URL link with Bitly

The Ultimate Color Gradient generator, Colorzilla

Who doesn’t LOVE free fonts? Fontsquirrel

See how your responsive design looks across multiple devices with Studiopress Mobile Responsive Design Testing

The Number 10

The Number 10

2014 marks the 10th year I’ve been designing, the 10th year I’ve been running, and the 10th half-marathon in Tucson, Arizona I will be completing next month!

I had the opportunity last year to sit with a client, astrologist Catherine Baskett, and learn about my birth chart. The thing that hit a cord with me was that 2014 was going to start to “pick up” and be a time for “completion” or resolution.  I’m going to be seeing significant changes in my career and relationships this year, but little did I know at the time how significant one number would make an impact as well.

According to Plato, “Numbers are the highest degree of knowledge. It is knowledge itself.”  And Pythagoras believed that numbers had magical powers and souls. In Buddhism, the number 10 is one of the most important compilations as well as number 3 (my favorite number). In addition, the number 10 and its connections are very significant: http://mysticalnumbers.com/number-10.

How interesting it is that Capricorn is the 10th sign of the zodiac (I’m a Capricorn)! I have a lot to think about, but here’s to 10 more!